My design process is highly collaborative. I work with clients, department partners, and campus teams to understand goals, audiences, and messaging before developing creative solutions. I also collaborate closely with my team to share ideas, problem-solve, and create cohesive work across channels. My projects range from developing new visual concepts to refreshing and modernizing established campaigns while maintaining their recognition and familiarity. I frequently adapt creative concepts across multiple formats, considering hierarchy, readability, typography, imagery, and platform requirements to ensure each piece is both cohesive and effective.

Working in a fast-paced environment has strengthened my ability to manage multiple projects, adapt to changing priorities, collaborate across teams, and deliver polished work on tight timelines. I am also able to assist my teammates by working on designs for Cornell Dining campaigns during busy times of year. I take projects from concept through final production, maintaining communication and incorporating feedback throughout the process.

Through this work, I have developed an approach that combines creative thinking, strategic communication, collaboration, and hands-on execution to create visual work that is intentional, engaging, and effective.