United Way of Tompkins County
From August 2022 to March 2024, I managed the creation, distribution, and supervision of all external content across multiple roles at United Way of Tompkins County. This encompassed various platforms such as social media, digital newsletters, website design, press releases, print materials, and communications with Board members, volunteers, and the wider community.
See more UWTC content by visiting linktr.ee/unitedwaytompkins
UWTC’s Season of Giving
In November 2023, the United Way of Tompkins County initiated a two-week virtual peer-to-peer fundraising initiative known as the “Season of Giving.” As part of this campaign, I developed individual donation pages and tailored materials for each volunteer to facilitate promotion within their personal and professional networks. These resources comprised social media graphics, customized profile photos, email templates, and handouts.
Setting a target of $5,000 for the “Season of Giving,” UWTC exceeded expectations by raising $5,955 within the allotted two weeks.
Trey Calloway Music, LLC
Trey Calloway Music, LLC (TCM) was looking to grow their social media presence on Instagram, Facebook, and TikTok in 2022. To help them meet this goal, I created a marketing campaign that included a monthly content calendar, weekly social media planner, videos, and social media graphics.
TCM’s Instagram following increased by 71% from February 2022-May 2022.
Reading Partners Baltimore
A small team of designers and I worked with Reading Partners Baltimore during MICA Grassroots DesignFest 2022. Our team’s goal was to create new logos, animations, email graphics, and social media templates that matched their current theme to promote the upcoming spelling bee fundraiser.
I created the following deliverables for Reading Partners Baltimore to use on their Instagram and through email.
Allison Hartman Media 